Place the brown rice in a fine mesh strainer and rinse thoroughly under cold water.
Optional: Heat extra-virgin olive oil or butter in a heavy-bottomed saucepan over medium heat. Add the rice and toast for 2 to 3 minutes to enhance flavor.
Pour the water or broth into the saucepan, add salt and any desired aromatics, and bring the mixture to a boil.
Reduce the heat to low, cover the saucepan with a tight-fitting lid, and simmer for 45 to 50 minutes until the liquid is absorbed.
Remove the saucepan from the heat and let the rice rest, covered, for 10 minutes to allow it to steam and soften.
Remove the lid, gently fluff the rice with a fork, and serve.